Social Media Crises

Introduction Social medial crises are on the rise in the recent past. The crises have impacted negatively on corporate public relation activities which call for a focus on how best the company can protect itself from the consequences (Owyang, 2011). A case to note as an example involves Nestle Company which recently was confronted by a public relation issues from its activities in the social media (Fantis, 2010).Advertising We will write a custom essay sample on Social Media Crises specifically for you for only $16.05 $11/page Learn More Nestle posted a comment on its facebook wall in relation to the usage of its logo by its fans. In this post that seemed innocent, the company requested its fan not to use the company’s logo that had been altered, on their profile pictures. Failure to adhere to this would have led to the deletion of the comments posted by the fans. This was followed by the reaction by a fan who sought to stop the company from dicta ting on what they wished to do. However the company reacted by claiming their ownership of the intellectual property and gave the fan the choice to leave the fan page if he so desired insisting that the rule they set must be followed. The responses by Nestlà ©Ã¢â‚¬â„¢s facebook public relations staffs to comments posted by fans on their wall either expressed sarcasm or antagonism. This created negative feelings in some of their customers some of whom decided to keep away from the company’s products. Here the company failed to see the positive side of alteration of the company logo and instead took it as an intellectual property robbery (Broida, 2010). The main public relations problem arose from the company responses which went against the public relations principle on customers’ insult by the company. This was also against one of their principles which sought to portray the company as customer minded with its success underpinned on professionalism, good conduct and m anagement and employees’ responsible attitude. These aside Nestle also was on the spot light for sourcing Sinar Mas palm oil used for various products like kit Kat. The source of problem here arose from the amount of emissions of carbon dioxide gas which had negative effects on humans and animals alike. This was followed by the upload of a video clip by Greenpeace in the internet which was supposed to be an international campaign against nestle (Fantis, 2010). In this case as before, the company’s public relations team failed to respond to the crisis in the right way. Instead of trying to save its reputation in the face of crisis, the company contacted Google with a request to remove the video clip.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The effect of the social media on this campaign was to spread this clip widely within a short period of time. Various social media networks such as twitter, facebook among others posted this video clip and the reaction by many was to keep off from buying Nestlà ©Ã¢â‚¬â„¢s products. The crisis by Nestle is just an example to point at, a piece of an iceberg (Broida, 2010). Social media has been a great force which has brought both success and great challenges to corporate world in relation to public relations activities. Literature Review The introduction of social network sites such as facebook, Myspace, Twitter, Cyworld among others has attracted users in terms of millions most of whom use the sites on daily basis. Most of these networks allow users to share matters of common interest such as sports, politics and other issues and views. According to Boyd and Ellison (2007), social network is defined as a service based on the web site that allows an individual to construct a profile which can either be public or semi public. The site also allows articulation of other users who share a common value, and also al lows the user to go through the list of connections of their own and those created by other users within the same network (Boyd, 2008). Apart from enabling users to meet strangers, these social networks also allow users to articulate their minds through the network. Though different social networks differ in technical features employed, they have some common features such as Friend’s list, profile photo among others. The sites also help the user to develop a profile by answering a questionnaire generated by the system (Donath and Boyd, 2004). The visibility of these profiles differs from social site to the other and also depending on the preferences of the user. The sites also prompt the user to find friends or followers to form a communication relationship with them. They are also developed with a mechanism that allows users to post comments on others profiles and also to share their views on various issues.Advertising We will write a custom essay sample on Social Media Crises specifically for you for only $16.05 $11/page Learn More Since 2003, the social sites have experienced exponential growth attracting both corporate and individual users locally and globally. These social sites have enabled users to create representation of self online (Boyd, 2008). The accuracy of these representations of self varies from users to users. Some users fail to provide true representation and instead prefer to use fake representation. There are also issues of self representation in relation to the articulation of friendship in the social network as noted by Boyd and Ellison. Social network sites provide a rich source of information to companies which can help in market research. They provide information on the behavior of users and possible indicators of their preferences. This helps a company a great deal in research and development and also to market the product and the company through these social network sites. However the sites prese nt a challenge to companies in relation to the public relation activities. This arises from the speed at which a comment can be relayed across the network. Therefore, reputation of the company can easily be damaged before they have a chance to control the problem, if unfavourable information about the company leaks in the social network media. Methodology Social media crises can be explained from the view point of Goffman’s concepts. According to him, the reaction of the self to social regulation is based on unfocussed and focused interaction. Therefore, the agreement between individuals on a single visual attention and cognitive focus leads to focused interaction (Goffman, 1959). On the other hand, communication between people as a result of an individual being in the presence of another results in the unfocused interaction. The interactions always occur during encounters which can either be face to face or the interaction of a group with a given attribute. The basic methods employed include fronts, idealization, and dramatic realization among others. The frontal approach is vital for a face to face interaction. In this case an individual uses his appearance, physical settings and expressive items. The individual is confronted by a choice of predefined set which are finite, or meet the consequences of an improper front considered insulting to the observer (Goffman, 1959).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Front includes aspects such as face which involves the struggle by an individual to maintain a given identity in a social settings, and region behavior based on defined regions by the perceptions. Dramatic realization involves the use of gestures by an individual to obscure facts and to link two actions one of which is not as conspicuous as the other with the aim of making them appear as one. On the other hand idealization expresses themselves in roles that have what is accepted as a social value. In this concept, a person creates a reality alternate to the existing one which forces others to see only the end product instead of showing evidence of undesirable action that is used to have the work done (Goffman, 1967). In case of misrepresentation, an individual looks for signs of contradictions which can be used to build the case against the party considered as insincere. This probably is what led to the crises experienced by Nestle since their principles were inconsistent with their actions and those of its employees. The concept of mystification explains the tendency of an individual to avoid areas likely to expose his flaws. In other words there is always an effort by an individual to hide his flaws. Other concepts include the reality concept which explains the behavior of individuals to portray themselves as sincere and honest, irrelevance rules and transformation rules. Analysis Social media crises can be explained through Goffman’s concepts. The front concept guides an individual to choose between what is considered right and the consequences of not doing this. Media crises in most cases has resulted due the ignorance of corporate bodies to consider this social value which give rise to conflict between corporate bodies and the society (Goffman, 1959). The screenshot below is an example of the consequences of Nestle Company’s failure choose front acceptable to the society. Another source of social media crises arise when audience perceive a company as not being sincere. The can be detected by individuals from activities of the corporate body on its social site which may be inconsistent with its actions in the physical world (Goffman, 1967). An example to point at is that of Nestle Company whose principle on professionalism of its employees was inconsistent with their actions which created a public relation issues exemplified below. Social network crises can arise also when an organization tries its hide its flaws. This creates a problem when individuals realizes. The leakage of such information into the social media is always followed by fast transmission from one social media network user to the other therefore giving a company a challenge which sometimes may lead to the destruction of the company’s reputation. Conclusion Social media presents opportunities and threats to companies. The major challenge however involves public relations managements of the company’s affairs in the social media. To manage social media, a company should employ people with high level of professionalism to man their social media profile. The company should also try as much as possible to provide accurate information. To counter negative information about the company in the social media, the company should be as honest as possible. References Boyd, D. and Ellison, N., B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of computer-mediated communication, 13(1), article 11. Boyd,D. (2008). Why youth (heart) social network sites: The role of networked publics in teenage social life. In D. Buckingham (Ed.), Youth, Identity, and Digital Media. Cambridge, MA: MIT Press. Broida, R. (2010). Nestle’s Facebook Page: How a Company Really Screw up Social Media. Web. Donath, J., Boyd, D. (2004). Public displays of connection. BT Technology Journal, 22(4), 71-82. Fantis, S. (2010). It’s a Social Media Crisis- Epic Failure for ‘killer’ Nestle? Web. Goffman, E. (1 959). Presentation of Self in Everyday Life. New York: DoubleDay Anchors. Goffman, E. (1967). Interaction Rituals. New York: Pantheon Books. Owyang, J. (2011). A Chronological of Brands that Got Punk’d by Social Media. Web. This essay on Social Media Crises was written and submitted by user Hindsight Lad to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom American Culture during the 1820 and 1830s essay

buy custom American Culture during the 1820 and 1830s essay In the 1820s and the 1830s, America faced the era of democracy and era of eradicating slavery. During this period, America experienced the niche of democracy and there it involved national politics. In terms of democracy, the most prominent thing that was being addressed was the issue of slavery and the way it could be abolished from the system (Holt, 1983). Artists like Harriet Beecher Stowe advocated for a non-slavery culture; she wrote about the accounts of abolitionists and slavery in her book Uncle Toms cabin. This brought about the abolitionist transformation. In 1831, William Lloyd Garrison started publishing The Liberator, an abolitionist newspaper dedicated to equality for all Americans including the African Americans (CliffsNotes). There was radical abolition movement that was meant to eradicate slavery. Many historians were included in this era that included Robert Abzug, Richard Blackett, Aileen Kraditor among others. These fellows brought about the changing culture of America accepting African Americans as equal, and tried to eradicate slavery (Green, 2009). In this time, there also emerged a movement called Young American Movement, which was led by Stephen Douglas. The movement was meant to embrace and enhance commerce, technology, and internationalism. Through the combination of these two facts, the America became a great success. This culture brought about the Lincoln- Douglas debates. Lincoln said that the US could not be divided more to success as a half slave and half-free state (Johannsen, 1965). This would not bring up the economic success that the country needed. In this era, the need for democracy emerged, an activity termed as American Renaissance came to existence. It involved usage of newspapers, magazines, and communication articles to portray democracy. This was tested by poets like Whitman and Emily Dickinson; they used unrhymed and off rhyme verses to portray their messages. Most of the themes that they put on their articles were for slave liberation and economic enhancements. Buy custom American Culture during the 1820 and 1830s essay

voices in the city essays

voices in the city essays Voices in the city(Anita Desai) Voices in the city is a pessimistic novel like Cry the peacock.The protagonists of this novel are detached , self-centered and remain aloof from others just as Maya in Cry the peacock, who alienates herself from the rest.What they always wanted was shadows,silence and stillness and that was what they were left with. Nirode the main character is an editor of a newspaper. The novel begins with the scene at the station when nirode comes to see his brother off. When the train departs he starts introspecting , compares his capabilities and achievements with Aruns. He broods over the way he has grown up with his shortcomings and laidback attitude.Wonders the way he has whiled away his time since childhood and has been a looser always.This thought (realization) makes him envy Arun who has always been the winner. In this novel the life of Calcutta has been portrayed . The characters of this novel especially Nirode and his sister Monisha feel themselves detached from this city.They find it difficult to cope up with its busy life where people are so ambitious and rapacious.Their mother who lives in Kalimpong is also like any of the calcuttians and that is the reason they dont approve of certain things about her.Nirode never replies to her letters never feels the need of her embrace and shelter because he thinks she is having an affair with Major Chaddha. He finds her lusty at this age and fels that she is no more concerned about her childrens feelings and emotions.Even the company his friends dosent excite him and he becomes a loner. Thinking that after reaching lofty heights there is no other way than to descend to the bottom , Nirode feels why not to take a shortcut and remain at the bottom since this is the ultimate destination.Because he has never achieved anything in his life , he starts living revelling in the f...

Jenny Lind - Swedish Opera Singer Promoted By P.T. Barnum

Jenny Lind - Swedish Opera Singer Promoted By P.T. Barnum Jenny Lind was a European opera star who came to America in 1850 for a tour promoted by the great showman Phineas T. Barnum. When her ship arrived in New York Harbor, the city went crazy. A massive crowd of more than 30,000 New Yorkers greeted her. And what makes that especially astounding is that no one in America had ever heard her voice. Barnum, who relished being known as The Prince of Humbug, had managed to create incredible excitement based purely on Linds reputation as The Swedish Nightinagle. The American tour lasted for about 18 months, with Jenny Lind appearing in more than 90 concerts in American cities. Wherever she went, her public image of a virtuous songbird who dressed modestly and donated money to local charities gained favorable mentions in the newspapers. After about a year, Lind split from Barnums management. But the atmosphere created by Barnum in promoting a singer no one in America had even heard became legendary, and in some ways created a template for show business promotion that endures to the modern era. Early Life of Jenny Lind Jenny Lind was born October 6, 1820 to an impoverished and unmarried mother in Stockholm, Sweden. Her parents were both musicians, and young Jenny began singing at a very early age. As a child she began formal music lessons, and by the age of 21 she was singing in Paris. She returned to Stockholm and performed in a number of operas. Throughout the 1840s her fame grew in Europe. In 1847 she performed in London for Queen Victoria, and her ability to make crowds swoon became legendary. Phineas T. Barnum Heard About, But Had Not Heard, Jenny Lind The American showman Phineas T. Barnum, who operated an extremely popular museum in New York City and was known for exhibiting the diminutive superstar General Tom Thumb, heard about Jenny Lind and sent a representative to make an offer to bring her to America. Jenny Lind drove a hard bargain with Barnum, demanding that he deposit the equivalent of nearly $200,000 in a London bank as an advance payment before she would sail to America. Barnum had to borrow the money, but he arranged for her to come to New York and embark on a concert tour of the United States. Barnum, of course, was taking a considerable risk. In the days before recorded sound, people in America, including Barnum himself, had not even heard Jenny Lind sing. But Barnum knew her reputation for thrilling crowds, and set to work making Americans excited. Lind had acquired a new nickname, â€Å"The Swedish Nightingale,† and Barnum made sure that Americans heard about her. Rather than promote her as a serious musical talent, Barnum made it sound like Jenny Lind was some mystical being blessed with a heavenly voice. 1850 Arrival in New York City Jenny Lind sailed from Liverpool, England, in August 1850 aboard the steamship Atlantic. As the steamer entered New York harbor, signal flags let crowds know that Jenny Lind was arriving. Barnum approached in a small boat, boarded the steamship, and met his star for the first time. As the Atlantic approached its dock at the foot of Canal Street massive crowds began to gather. According to a book published in 1851, Jenny Lind in America, â€Å"some thirty or forty thousand people must have must have been collected together on the adjacent piers and shipping, as well as on all the roofs and in all the windows fronting the water.† The New York police had to push back the enormous crowds so Barnum and Jenny Lind could take a carriage to her hotel, the Irving House on Broadway. As night fell a parade of New York fire companies, carrying torches, escorted a group of local musicians who played serenades to Jenny Lind. Journalists estimated the crowd that night at  more than 20,000 revelers. Barnum had succeeded in drawing enormous crowds to Jenny Lind before she had even sung a single note in America. First Concert in America During her first week in New York, Jenny Lind made excursions to various concert halls with Barnum, to see which might be good enough to hold her concerts. Crowds followed their progress about the city, and anticipation for her concerts kept growing. Barnum finally announced that Jenny Lind would sing at Castle Garden. And as demand for tickets was so great, he announced that the first tickets would be sold by auction. The auction was held, and the first ticket to a Jenny Lind concert in America was sold for $225, an expensive concert ticket by today’s standards and a simply staggering amount in 1850. Most of the tickets to her first concert sold for about six dollars, but the publicity surrounding someone paying more than $200 for a ticket served its purpose. People across America read about it, and it seemed the whole country was curious to hear her. Lind’s first New York City concert was held at Castle Garden on September 11, 1850, before a crowd of about 1,500. She sang selections from operas, and finished with a new song written for her as a salute to the United States. When she had finished, the crowd roared and demanded that Barnum take the stage. The great showman came out and gave a brief speech in which he stated that Jenny Lind was going to donate a portion of the proceeds from her concerts to American charities. The crowd went wild. American Concert Tour Everywhere she went there was a Jenny Lind mania. Crowds greeted her and every concert sold out nearly immediately. She sang in Boston, Philadelphia, Washington, DC, Richmond, Virginia, and Charleston, South Carolina. Barnum even arranged for her to sail to Havana, Cuba, where she sang several concerts before sailing to New Orleans. After performing concerts in New Orleans, she sailed up the Mississippi on a riverboat. She performed in a church in the town of Natchez to a wildly appreciative rustic audience. Her tour continued to St. Louis, Nashville, Cincinnati, Pittsburgh, and other cities. Crowds flocked to hear her, and those who couldn’t hear get tickets marveled at her generosity, as newspapers ran reports of the charitable contributions she was making along the way. At some point Jenny Lind and Barnum parted ways. She continued performing in America, but without Barnum’s talents at promotion she was not as big a draw. With the magic seemingly gone, she returned to Europe in 1852. Jenny Lind’s Later Life Jenny Lind married a musician and conductor she had met on her American tour, and they settled in Germany. By the late 1850s they moved to England, where she was still quite popular.  She became  ill in the 1880s, and died in 1887, at the age of 67. Her obituary in the Times of London estimated that her American tour had earned her $3 million, with Barnum making several times more.

Health Services Strategic Marketing Coursework Example | Topics and Well Written Essays - 750 words

Health Services Strategic Marketing - Coursework Example Porter’s value chain is significant as a marketing strategy since the manner in which value chain undertakings are conducted influences the cost of product and profit. The value chain emphasizes on systems and the process of changing inputs in to products that are sold to consumers. Porter identified two groups of activities that are essential to any business. Primary activities are necessary in the process of developing, selling, preservation and sustenance of a product or service. Support activities serve as back-up to the primary activities (Fortenberry, 2010). An example of primary activity is Bingham Memorial Hospital’s prescription for customers which depends on effective procurement process of medicines by the organization as a support activity. Another example is human resource management that is a support activity to primary activities such as operations, inbound and outbound logistics as well as sales and marketing. Response to Carla Setzler’s Script Indeed, the consumer purchasing decision is influenced by whether or not he/she perceives the products of a health care organization as valuable. Consumers attach value to employee competence, which is demonstrated by efforts of the organization to train and recruit professionals with the necessary competences. Customer service needs to be highly valued especially the first contact between the customer and the organization because it influences his/her perception regarding the value of product and service offerings (Rothaermel, 2012).

International experiences for Utilization of Solar Energy For Thermal Research Paper

International experiences for Utilization of Solar Energy For Thermal Desalination - Research Paper Example Therefore, there has been a considerable interest in the use of renewable or alternative energy sources to meet the demands of the industry (Eltawil, Zhengming, and Yuan 2009: 2245), since the supply of these renewable forms is potentially unlimited and the generation of energy is almost completely clean. That, and given their low cost of maintenance (Eltawil, Zhengming, and Yuan 2009: 2245), such energy sources, especially the harvesting of solar energy, has been getting much attention lately. The ultimate use of solar energy is for the desalination of brackish water in order to produce and supply WHO approved drinkable water to areas that are almost deprived of fresh water resources (Eltawil, Zhengming, and Yuan 2009: 2246). Water is the fundamental need of humanity, and a fundamental requirement for the functioning of industry and society. However, the overwhelming ratio of water is in the form of seawater or other forms of brackish water; it is estimated that only 3% if water is available as fresh water, and out of that, less than 1% is accessible (Eltawil, Zhengming, and Yuan 2009: 2246). ... Already, over a billion of the world’s population has no access to fresh water, and the demand is likely to increase by 40% of the present amount (Eltawil, Zhengming, and Yuan 2009: 2246). In light of these statistics, it has become imperative that new avenues be explored that should provide with an easy, cheap and clean method of fresh water production. To that end, the utilisation of solar energy is the most effective. This paper analyses three methods of harbouring this technology, namely Multi-effect distillation or MED, Multistage Flash Distillation or MSF, and Reverse Osmosis, the distribution for which is given below. Fig. 1: â€Å"Distribution of renewable energy powered desalination technologies† (Eltawil, Zhengming, and Yuan 2009: 2248). It explores which of these methods is the most efficient and cost-effective. It will start with a discussion of each of these methods, as follows, followed by a study of advantages of MED over the other methods. Multi-effect d istillation, or MED, is the most common and the oldest of all the techniques used for freshwater desalination (Bruggen 2003: 7). It harnesses the concept of evaporation-condensation, in that steam obtained from brackish water by evaporation is allowed to condense at a low temperature and pressure, and the heat thus given off is utilised to evaporate more water from the brine (Bruggen 2003: 7). The water produced upon condensation of steam is collected as non-saline fresh water; the ultimate goal of the set up. It is obvious that initially some energy from an external source would be needed in order to produce steam and start the cycle; the rest of the steps in the cycle are

Patriarchy, the System Essay Example | Topics and Well Written Essays - 2000 words

Patriarchy, the System - Essay Example However, Johnson would want to show to us that these would not be able to present us the actual working social patterns in the society. In order for us to better grasp the vital thoughts of Johnson about patriarchy, being acquainted to the idea of a system, participation and resistance are important concepts that highlight the presence of male privilege and female gender oppression. We shall be able to discuss them in concrete and great detail for us to take hold of the ultimate concept that Johnson would want to share with us. The article entitled â€Å"Patriarchy, the System: An It, Not a He, a Them, or an US† is the actual work of Johnson depicting rich information about patriarchy as a system and how systematic male gender privilege informs sexism. This work is the actual reference of all the concepts and thoughts integrated into the work at hand. This paper explains what Johnson means by Patriarchy, the System, elaborating how male gender privilege and female gender oppre ssion consist of more than simply the actions of individuals. The work at hand also involves examples for us to understand how systematic male gender privilege informs sexism. ... nge of this system, but Johnson believes that the individual choices of actions could make a difference, and even could possibly initiate total system change. Johnson started to define Patriarchy as a system by elaborating some examples of other systems like capitalism and the game ‘monopoly’. For Johnson, in a capitalistic society, every worker has less power to level up with the capitalists and would never have any chance to exercise what they would want to do even if they could (p. 30). The reason is that they are strongly confined within the system that everyone is doing, and so it is hard for an individual to deviate from the entire working system. In a capitalistic society, the rule is to gain, no matter how detailed personal convictions may internally protest or showcase disapproval. For as long as the ultimate goal is achieved in the end, the whole system can be said that it conspires to create a necessary output. In addition, Johnson also provides a detailed exa mple by explaining the working concept of a game called ‘monopoly.’ According to Johnson, this game manifests actual working system, which aids the individual player to best the opponents. The purpose of the game is to win, but prior to winning, there is an actual system that everyone should participate and show no resistance particularly with the working rules (p. 34). The important points that surface in the above two examples are the actual concepts of ‘participation’ and ‘least resistance’ that could help us elaborate the complex system surrounding patriarchy. According to Johnson, socialization is a mechanism for training people to participate (p. 37). As we therefore participate in social systems, we are shaped as individuals leading us to participate in social life via

Looking over the varied strands of the American Women's Movement, Essay

Looking over the varied strands of the American Women's Movement, which approaches do you believe were the most successful, an - Essay Example Such movement’s priorities vary among the feminine from one region, nation, state, and continent. Feminine movement began in the western world in the early centuries and took on various forms. The initial form involved and addressed the issues concerning political equality and suffrage; the second form, partly arising because of the civil right’s movement provided forum for addressing and combating private issues such as sexuality, role in society, childcare considerations for working mothers, power inequality, social and cultural inequalities. The third form involved the rejuvenation of women influence in politics. All the issues spearheaded involve of are focused on women’s issues, and such movements aimed at defining, establishing, and defending equality in terms of the issues addressed. Feminine movements are always geared towards women empowerment and liberation by breaking the ties that bind and suppress their efforts (Macpherson, p.7). Successful approache s The American women movement succeeded in addressing numerous issues that were tying down the efforts of most of the women population in the past years. There were various approaches which pioneered and addressed such issues of ethnicity, regional differences, class, gender, and the transition from radical to electoral politics. Antislavery (Abolitionism) This was the first abolition movement of the American women, which was used for the campaigns to end slavery. The slavery had been in America since the colonial times, and slaves came to America because of the transatlantic trade between the oceanic countries and both the North and South America. The slaves were subjected to hard labor and harsh treatment from their masters and the foremen chosen to supervise their work. Such conditions prompted the formation of antislavery societies whose main agenda was to abolish the existence of slavery and the entire treatment of other persons as slaves. The antislavery society encountered ha rsh conditions and treatment from the slaveholders, who owned and treated slaves unfairly. The approach of abolitionism was successful because it resulted into the freeing of slaves, slave trade was stopped, slavery abolition Act was formed, and most of the enslaved population enjoyed their freedom rights. They started schools and libraries for the free blacks. (Schomp, p.12). Lobbying This refers to influencing the decisions made by government officials by other individuals, legislators, constituents, and other advocacy groups. It is a form of advocacy that is aimed at influencing the government on certain matters that concern a group of individuals or the entire society. The civil rights movement was concerned with the fight for equality Reform movements They were organized to carry out specific reforms in certain areas by changing elements of the system for the better. These were usually organized by reformist American women. Examples include the civil rights movement, women libe ration among other approaches. The civil movement addressed issues pertaining the equality of women in terms of political rights. This resulted in majority of the women gaining political mileage and having a voice within the system that was

Malaria Essay Example | Topics and Well Written Essays - 1000 words - 3

Malaria - Essay Example According to statistics given by the Centers for Illness and Prevention, 1925 cases of malaria were detected. This constituted approximately 70% of the population that was affected. The 70% cases were from people who had tours to outside U.S predominantly West Africa and others from India. In U.S, only five cases were reported, and this was approximately 0.25% of the population. Of the five cases reported, one was as a result of blood transfusion, another one from a lab accident, one from a traveler and the remaining two cases from born children whose mother had traveled. Yes, there has been historical case of malaria in the U.S. Back in the year 1930’s, malaria was endemic and concentrated in the 13 states of America. For instance, in the year 1933, malaria had prevailed approximately 30% of the population in the Tennessee River Valley. Another instance of malaria outbreak was recorded in the year 1942, this was during the World War II. Malaria cases were heavily recorded in military base camps. The disease was handled and controlled. Programs like the National Malaria Eradication Program (NMEP) and centers for Disease Control and Prevention (CDC), were initiated in the year 1947 and 1946 respectively, to suppress and help in the eradication of malaria. Preventive measures like spraying of insecticides, DDT, and application of the same to the interior walls of the houses, were used to thwart spreading of malaria. The goals and objectives of the public education plane to control malaria were as follows. One, educate the community about transmission and the causative agent of malaria. Two, provide methods and ways of reducing the spread of disease, in case there is an outbreak (Speybroeck, 2011). Three, give ways in which people can prevent malaria and eradicate it from their vicinities. Four, educate the public on the various organizations that have been established

Performance in Sme in Malaysia Essay Example for Free

Performance in Sme in Malaysia Essay The Auto Industry and the Environment The industry is committed to contributing to an integrated approach, with other stakeholders, to a cleaner environment and reduced carbon emissions. Automakers are constantly developing more ef? cient engines and drive-trains to reduce fuel consumption, and a wide range of sophisticated emissions-control technology is putting cleaner automobiles on the road everywhere. With more and more new vehicles with modern exhaust emissions performance on the road, clear improvements in air quality can be seen. Automakers have invested hugely in reaching these air quality improvements and in developing diverse automobiles that run on alternative fuels including those from sustainable sources or that use hybrid technology using both gasoline or diesel engines and electric power. Because consumers, as well as different regions of the world, favour different technologies, automakers are developing a range of automobiles that run on different fuels. Argentina Australia Austria Belgium Brazil Canada China Czech Rep.

International Entrepreneurship Leading To Greater Cultural Understanding Commerce Essay

International Entrepreneurship Leading To Greater Cultural Understanding Commerce Essay Globalization of the world market brings new possibilities as well as enormous hurdles for both established and young businesses. With the emergence of international entrepreneurship, entrepreneurs are concentrating on specific issues that they face operating in complex environments affected by diverse national cultures and institutional influences (Johanson Vahlne, 2009). New global entrepreneurs depend on global networks for resources, distribution, and designs for growth. International entrepreneurs realize that success in a new marketplace requires agility, ingenuity, and certainty with a global viewpoint to acquire sustainability. Thus, global thinking is beneficial since foreign business clients can choose ideas, products, and services from many countries and cultures. However, entering into a foreign environment and culture can also become an obstacle psychologically in and of itself for the individual international entrepreneur (Mitchell et al., 2002). This paper will examin e two areas that focus on the importance of cultural understanding in international entrepreneurship. The first will comprise of how entrepreneurs who expand into international markets must know how to think globally in order to design and adopt strategies for different nations as a business ventures into an uncertain market. The second part will explore how psychological adaptation of the individual entering a foreign culture is interconnected with the international entrepreneur. Entrepreneurs can expand their business by participating in the global market; as every year thousands of small business enterprises are actively engaged in the international field. International entrepreneurship studies have started to focus on specific topics that confront entrepreneurs as they expand their new ventures (Zahra, Korri, Yu, 2005). The definition of international entrepreneurship in this paper will focus on the process of creatively discovering and exploiting opportunities that lie outside of a firms domestic markets in the pursuit of competitive advantage (Zahra George, 2002); across national borders, to create future goods and services (Oviatt McDougall, 2005). This meaning incorporates the process aspect of international entrepreneurship, which focuses on a central issue of why some individuals exploit international opportunities while others equally well placed do not act on them (Zahra, Korri, Yu, 2005). Globalization is a process fuelled by increasing cross border flows of goods, services, money, people, information, and culture (Held et al., 1999, p. 16). However, the use of this term will refer to Guillà ©ns (2001) definition of globalization as a process leading to greater interdependence and mutual awareness among participants in general. Guillà ©n (2001) combines the understanding of globalization as the intensification of consciousness of the world as a whole, and as the diffusion of practices, values and technology that have an influence on peoples lives worldwide (Guillà ©n, 2001). Noticing opportunities is normally more difficult in international settings, and the level of uncertainty that the potential entrepreneur must undergo will also be greater. Entrepreneurs able to function successfully in international settings may be both more skilled at noticing opportunities and have a greater capacity to endure the uncertainty associated with international entrepreneurship (Lu Beaamish, 2001). Noticing opportunities is normally more difficult in international settings, and the level of uncertainty that the potential entrepreneur must endure will also be greater (Coviello, 2006). Oviatt and McDougall (2005) emphasized that international entrepreneurs display the intention to compete in multiple locales at the inception of the firm to exploit existing international opportunities and would have the intention to do so when they started their firms (McNaughton, 2003). Starting a firm is a difficult process under the best of circumstances. International business scholars have traditionally argued that internationalization is difficult because firms had to overcome a liability of foreignness, although Johanson and Vahlne (2009) have recently acknowledge that being part of an effective network and prior knowledge can greatly accelerate the international entrepreneurship process. This liability of foreignness was based on the fact that firms and entrepreneurs lacked knowledge about doing business in other countries, which meant they had to endure the costs of learning and the discomfort of uncertainty (Lu Beaamish 2001). However, by positioning themselves in relevan t networks, or because of their past experience, many entrepreneurs have high levels of operational knowledge about foreign markets. In this manner, the traditional approaches for dealing with the liability of foreignness of either imitating local firms or by transferring unique organizational or managerial competences to their foreign unit (Sapienza et al., 2006) have been supplemented with a knowledge component, which is more related to uncertainty. There has been an acknowledgement that firms could begin to internationalize sooner and Sapienza et al. (2006, p. 915) suggest that the earlier a firm internationalizes, the more deeply imprinted its dynamic capability for exploiting opportunities in foreign markets will be. Others have pointed out the benefits of internationalizing earlier, or at least exporting at an earlier stage (Kundu Katz 2003). This may be because although there is a cost to learning, early entrants begin this process sooner (Autio, Sapienza, Almeida, 2000) an d at least some suggest they should do this before they actually start the firm (Coviello, 2006). An entrepreneur who would like to take advantage of international markets may have to study a foreign language, may have lived abroad and may be face with culture shock. Entrepreneurs must realize their companys competitive advantage such as: technology, price, financial superiority, or marketing, product innovation, an efficient distribution network or possession of exclusive information about the foreign market (Sapienza et al., 2006). Declining market conditions at home may cause entrepreneurs to seek foreign markets to help their business. Successful global entrepreneurs should have the following characteristics: a global vision, international management experience, innovative marketing or technology processes, a strong international business network, and effective organizational coordination worldwide (Lee, Peng, Barney, 2007). When global opportunities occur, entrepreneurs are likely more open-minded about internationalizing. The advantage of international trade is that a companys market is expanded much and growth prospects are greatly raised. Other advantages include minimizing seasonal slumps, reducing idle capacity, getting knowledgeable about products not sold in target markets, technology used in other countries, and learning about other cultures (Johnson, Lenartowicz, Apud, 2006). Before going to a foreign market, it is essential to study the unique culture of the potential consumers. Concepts of how the product is used, psychographics, demographics, and political norms as well as legal normally differ from an entrepreneurs home country (Miller Parkhe, 2002). De Tienne Chandler (2004) suggest that entrepreneurs must consider five factors relative to the country and cultures that the business venture will inhabit. First, they must study foreign government regulations: patent, import regulations, t rademark laws, and copyright that affect their products. Second, they must know political climate: relationship between business and government or public attitudes and political events in a given country affect foreign business transactions. Third, they must consider infrastructure: packaging, distribution system, and shipping of their export product. Fourth, they must research distribution channels: accepted trade both retail and wholesale, service charges and normal commissions, distribution agreements and laws pertain to agency. And fifth, they must study competition: number of competitors in target nations and their market share, as well as their price, place, product and promotion. Additionally, they must find market size: of their product stability, size, country by country, and know what nations are markets expanding, opening, maturing, or declining (De Tienne Chandler, 2004). Eventually, entrepreneurs must understand culture of their products. Small businesses can study int ernational cultures by business travel, participating in training programs, reading the current literature, and undertaking formal educational programs. Small business, who wants to sell product on a worldwide basis must realize different standardization in each country. In some cases, goods must be adapted for different local markets if it is to be accepted and consumer goods always require much more adaptation (Johanson Vahlne, 2009). One issue related to international opportunity is why individuals in home countries are not the ones that take action on these opportunities, which would seem logical, as they are better positioned to notice. This question is especially important because research indicates that local firms usually have higher levels of performance than do foreign firms (Miller Parkhe, 2002). While the matter of liability of foreignness is present in some cases, this relates to firms competing in the same industry. Thus, when locals begin to imitate the foreign firm, they may in fact end up with higher levels of performance, because of factors such as lower lawsuit awards (Mezias, 2002). However, national average levels of entrepreneurship to uncertainty, opportunity, and cognition uncertainty avoidance are not identical across countries (Hofstede, 2001). This suggests that although it is possible that both a local and foreigner notice a specific opportunity at the same time, the local may not act fo r both the fear of failure and stigma attached to that failure in certain cultures (Lee, Peng, Barney, 2007). Thus, the potential entrepreneur must also be willing to endure the uncertainty associated with acting on these opportunities. To gain insight into effective professional task performance across cultures, an understanding of effective communication and psychological adaptation has to be complemented by an exploration of the effect of culture on task process. Over the last few years studies on cross cultural competencies in different professional fields have started to emerge. Examining the relationship between national culture and entrepreneurship is an important emerging subject matter in international entrepreneurship (Hayton, George, Zahra, 2002). The sociological viewpoint on entrepreneurship proposes that entrepreneurs are intertwined in a social framework and their cognitive process and behaviours are shaped by the interactions between the environment and entrepreneur (Zahr, Korri, Yu, 2005). There is also evidence of the impact of national cultural values on the characteristics and behaviour of individual entrepreneurs (Mitchell et al., 2002). Mitchell et al. (2002) confirmed that entrepreneurs share a set of cultural values, regardless of their national origin or cultural background. However, it appears that whilst some core values are shared across different countries and cultures, some of the behaviours of individual entrepreneurs reflect the value system of their respected national culture. With regards to adaptation in international entrepreneurship, entering into a foreign environment is not a transition for the business venture alone. The actors, international entrepreneurs, involved are also plunging into same the foreign environment (Hofstede, 2001). Entering a new culture means commencing to share a pattern of thinking, feeling, reacting, and problem-solving (Saee, 1999). Cross-cultural psychology argues that unfamiliar cultural territory negatively affects an individuals affective, both the sense making and cognitive mechanisms, and undermines the appropriateness and effectiveness of their behavioural responses (Maznevski Lane, 2004). This happens when individuals are unable to accurately perceive and interpret the alien cultural environment, nor explain or predict the behaviour of people with different cultural backgrounds (Maznevski Lane, 2004). Evidence suggests that exposure to a foreign cultural environment can cause culture shock, a psychological conditio n which adversely affects psychological and affective states (Johnson et al., 2006). Saee (1999) contends that opportunity identification competencies developed in an entrepreneurs home cultural environment may not be sufficient to perceive a high level of entrepreneurial self-efficacy about performing the task of identifying opportunities across borders and cultures. Cross-cultural studies have explored the challenges that a foreign cultural environment poses to human behaviour, cognition, and professional performance. Human behaviour is considered the coping mechanism that individuals consequently develop. Some researchers suggest that building this coping mechanism, in individuals, amounts to developing a global mindset or cultural intelligence (Maznevski Lane, 2004; Early Mosakowski, 2004). According to Maznevski and Lane (2004, p. 172), a global mindset is the ability to develop and interpret criteria for personal and business performance that are independent from the assumptions of a single country, culture, or context; then to adequately implement those in different countries, cultures, and contexts. Cultural intelligence is seen as the ability to interpret the foreigners behaviour the way the foreigners countryman would (Earley Mosakowsi, 2004). Cross-cultural competence is defined as the appropriateness and effectiveness of ones behavi our in a foreign cultural environment (Mitchell et al., 2000). Psychological adaptation is considered the centre point of personal traits and attributes that help generate internal responses in an unfamiliar environment by managing stress (Saee, 1999). Successful adaptation to a host cultural environment requires the abilities to be mindful, to tolerate ambiguity, and the ability to explain and make accurate predictions of strangers behaviour (Saee, 1999). This also includes the levels of anxiety and uncertainty that affect the intercultural encounter (Saee, 1999). CONCLUSION: International entrepreneurs actually face greater uncertainty than is generally common in more established businesses, which benefit from learning and experience, because international entrepreneurship is about the implementation of a new innovative business. There is an uncertainty to entrepreneurship and the role it plays in initiating the process. Mitchell et al., (2000) observes that entrepreneurial action is a result of overcoming and paralysis that is caused by the uncertainty that precedes the entrepreneurial act. Guillà ©n (2001) adds that the key concept that entrepreneurs create new combinations, which become the innovations that are the engine of economic growth. The entrepreneur is likely to see the opportunity as relatively certain. This is important with regards to international entrepreneurship in that exploiting an international opportunity requires more than dealing with operational certainty; there is also a high level of cultural uncertainty that the entrepreneur has to endure to ensure the new ventures prosperity. The volume of research on international entrepreneurship supports the notion that a period of domestic development is no longer necessary for many firms and that international entrepreneurship is possible at the time the firm is established or shortly thereafter. However, consideration must be taken with respect to the foreign culture a venture will go into and the psychological affects upon the entrepreneurs joining in the venture. Effective operation in the globalised economy requires that entrepreneurs develop new skills and competencies. Some of these skills and competences are needed to deal with national and regional cultural differences that are becoming intense with the continuance of globalisation (De Tienne Chandler, 2004). (Authors) believe that current and future international entrepreneurs need to develop cross-cultural competence to successfully identify business opportunities.

High School Graduate in the Real World :: Personal Narrative Essays

High School Graduate in the Real World With surprisingly minimal reluctance I face my new life. My heart is filled with excitement, while my mind teems with anxiety. Everything has changed. I suppose it really hasn’t, but it seems as if one little difference can make you feel like the whole world is turning inside out. I go about what will soon become routine for me without any second thoughts. Perhaps none of this has sunk in yet. I sit alone in a tiny cubicle only about five feet square and examine my new surroundings. I have been given all the little luxuries that such an entrapment can afford. The outdated computer that noisily hums and groans, looking for sympathy. The adding machine, the pens, the highlighter, piles of papers and documents. It is all that I have right now. I am dressed in a new gray business suit, one of many gifts that I recently received. A new dress code for a new lifestyle. Only two days earlier I was standing on a stage, looking out on nearly one thousand people, summing up thirteen years in five minutes. How do you express what effect thirteen years of schooling have had on you and your classmates in a new and unused way? My valedictorian address was one of the hardest papers-or speeches in this case-that I ever had to compose. The effort put into it also made it the most rewarding as well. â€Å"For a college application I was asked what saying I would publicize if given the opportunity. My answer was ‘Living is doing, not merely being.’† Those two sentences were my favorite part of the speech. I talked about taking charge of our own lives and making a positive difference in the world. I didn’t waste any time following my own advice. Two days later I am starting what will probably become one of the most challenging but personally fulfilling experiences of my life. At six o’clock this morning my alarm clock once again did not fail to wake me from my peaceful state. I can be so resentful of that. Only seconds before I had been driving as quickly as my car would go around hairpin turns on a seemingly endless highway with a strong cool breeze blowing my hair in all directions. The remorseless beeping brought me back to reality. I went about my usual morning routine, except this time my destination would not be the same.

Televisions Manipulation of the Facts Essay -- Argumentative Persuasi

Television's Manipulation of the Facts    One of the main activities that American's participate in during their free time is watching the television. Since its invention over sixty years ago, the television has been a source of enjoyment and information for the American citizen (Pember, 1981). Though what one sees on the television is not what one should always believe. Many people look at television with the "camera never lies" attitude, and are easily manipulated by this medium. People are manipulated by television because most television programming is controlled by a small number of companies, this is a main source of information, and people all too often trust what they witness in the media. Because television is controlled by an oligolistic market, the few companies that do control television programming are able to benefit from a great deal of selectivity, and would not put something on a news cast that would harm their business. The media is also able to manipulate people because television is one of the main source s of information in this country; from local news casts, to news related magazines like 20/20 and Dateline. These programs show a very limited view of the facts due to time restraints and company wide bias (Kaufman, 1998). And many people do not question what they witness on news shows, which can be very detrimental the their own knowledge of the facts. These three causes promote a society where the media many times has the upper hand in directing people's decisions, and therefore manipulating society as a whole. In the modern era, with cable and satellite television there is wide array of programming to choose from. A television connected to the latest technology can receive over 200 channels. Many pe... ...dia significantly effects many of the decisions that we make in our lives, and the media has learned to control how American citizens think and behave. There is no wonder that what we see on television is called "programming." Works Cited Bagdikian, B. (1983) The Media Monopoly pp. xv, 4, 187 Kaufman, R. (1998) "Review of Jerry Mander's Four Arguments For The Elimination Of elevision" availible online: http://www.netreach.net/~kaufman/ Mander, J. (1977) Four Arguments For The Elimination Of Television Review by Kaufman, R. availible on line: http://www.netreach.net/~kaufman/ Mann, J. (1982) "What is TV doing to America," Impact of Mass Media pp. 25-27  Ã‚   Pember, D. (1981) Mass Media in America pp. 178, 181 Stevetwt (1998) "Media Watch" availible online: http://www.infoasis.com/www/people/stevetwt/Media/media_watch.html    Television's Manipulation of the Facts Essay -- Argumentative Persuasi Television's Manipulation of the Facts    One of the main activities that American's participate in during their free time is watching the television. Since its invention over sixty years ago, the television has been a source of enjoyment and information for the American citizen (Pember, 1981). Though what one sees on the television is not what one should always believe. Many people look at television with the "camera never lies" attitude, and are easily manipulated by this medium. People are manipulated by television because most television programming is controlled by a small number of companies, this is a main source of information, and people all too often trust what they witness in the media. Because television is controlled by an oligolistic market, the few companies that do control television programming are able to benefit from a great deal of selectivity, and would not put something on a news cast that would harm their business. The media is also able to manipulate people because television is one of the main source s of information in this country; from local news casts, to news related magazines like 20/20 and Dateline. These programs show a very limited view of the facts due to time restraints and company wide bias (Kaufman, 1998). And many people do not question what they witness on news shows, which can be very detrimental the their own knowledge of the facts. These three causes promote a society where the media many times has the upper hand in directing people's decisions, and therefore manipulating society as a whole. In the modern era, with cable and satellite television there is wide array of programming to choose from. A television connected to the latest technology can receive over 200 channels. Many pe... ...dia significantly effects many of the decisions that we make in our lives, and the media has learned to control how American citizens think and behave. There is no wonder that what we see on television is called "programming." Works Cited Bagdikian, B. (1983) The Media Monopoly pp. xv, 4, 187 Kaufman, R. (1998) "Review of Jerry Mander's Four Arguments For The Elimination Of elevision" availible online: http://www.netreach.net/~kaufman/ Mander, J. (1977) Four Arguments For The Elimination Of Television Review by Kaufman, R. availible on line: http://www.netreach.net/~kaufman/ Mann, J. (1982) "What is TV doing to America," Impact of Mass Media pp. 25-27  Ã‚   Pember, D. (1981) Mass Media in America pp. 178, 181 Stevetwt (1998) "Media Watch" availible online: http://www.infoasis.com/www/people/stevetwt/Media/media_watch.html   

A Cross-Cultural Study of British, Indian, and Portuguese College Students Essay

Love Styles: A Cross-Cultural Study of British, Indian, and Portuguese College Students Love is a feeling known to many people. Sometimes, it becomes a goal for different individuals to find their love through different ways. Moreover, love is a feeling which helps individuals to be compassionate to other people. Hence, love is not a mysterious thing yet no one has really attempted to study such topic for its very vague concept. However, there is a study which presented varying aspects regarding love. The article Love Styles: A Cross-Cultural Study of British, Indian, and Portuguese College Students. Furthermore this article provides a very significant understanding towards the subject of love. Therefore, as stated by the author is categorized into six different types of love. The types of love which were mentioned are Eros, Ludus and Storge which are categorized as the primary styles of love. The secondary styles are Pragma, Mania and Agape. These are all composed of different categories which mostly provide the concept of love in the current society. Eros is known to be the romantic and passionate type of love. Ludus is known to be the game playing love. Storge is a love which is based on friendship. Pragma is meant to name the practical kind of love. Mania is the possessive or dependent kind of love while Agape is the unselfish kind of love. Thus, all of these kinds of love is dynamic that could interchange or develop through time (Neto, 2007). Hence, the author was able to create a study which does not focus on the concept of romantic love but also the varying kinds of love in the society. Hence, in order to understand the concept of love, the author view various culture such as the British, Portuguese and the Indians in order for to attain the accurate results of the data. In the conclusion, the author realized that the need to view love must go through a gender, cultural and psychological aspects for there are great differences in the ethnicity of varying individuals. The research question in the author’s mind is definitely leaning on the concept of love through utilizing the concept of Lee on various students from India, Britain and Portugal. Hence, this is the main basis utilized by Neto in order to derive to such study. In order to get the accurate data, the author used various students of different nationalities such as Indians, British and Portuguese that shall provide different view points of the study. The study was composed of 562 individuals who are not equally divided between male and female. The results stated that different cultures of people are important in predicting the kind of styles of love which they make. Furthermore, the cultural perspective mainly predicts what kind of love the participants wanted to experience. Moreover, the gender of the students who participated is significant in the study. Therefore, there are studies which show that Eros is important to both genders. Hence, in the study Indians is much leaning into three secondary type of love such as Pragma, Mania and Agape (Neto, 2007). Thus, the Portuguese and British participants are much active in the Ludus kind of love. In the whole study, I view that all the information provided is very interesting. The kind of love that is being practiced by different individuals from varying countries is truly affected by the culture and environment they have experienced. Furthermore, I find it very interesting that Indians tend to have a Mania style of love. Although I have learned their culture, I do not believe that Indians’ love style could lead into a very deep and possessive state. I have learned that although love is needed by everyone, the types of love could be different. Love is not only defined through an Eros relationship but also through different kinds of love such as Storge or Agape. Most people see love as a serious relationship that could end up in marriage. Friendly relationships and companionships are also love but with limitations. References Neto, F. (2007). â€Å"Love Styles: A Cross-Cultural Study of British, Indian, and Portuguese College Students. † Journal of Comparative Family Studies. Retrieved on May 13, 2010 from http://findarticles. com/p/articles/mi_hb3248/is_200704/ai_n32226385/? tag=content;col1

Arousal, Behavior, Stress, and Affect Worksheet Essay

What are the differences between physiological and psychological needs? Provide examples of each in your response. Need theories postulate that motivation is rooted on the fulfillment of once needs. Therefore, one acts and behaves in order to satisfy a need, there are many kinds and types of needs that several theorists have expounded along the years. One of the most popular need theories on motivation is that of Abraham Maslow. The hierarchy of needs differentiates between physiological and psychological needs. Physiological needs are those basic needs that must be met for survival of the individual like food, shelter, clothing and sex. Physiological needs also have to be immediately satisfied as it is crucial for the existence and stability of the human body. For example, if a person is hungry then all other functions may be affected and it would cause the person to be dizzy, to feel weak and be unable to work on tasks or even to exist. Psychological needs are needs that are basically psychological nature and those that contribute to the well-being of the individual. For example, need for belongingness is a construct that enables us to quantify the need of people for building relationships and being part of a group or family. Psychological needs can be satisfied immediately or it can be delayed, however a person’s sense of well-being and happiness is often associated with the fulfillment of psychological needs. Moreover, according to Maslow, psychological needs have to be satisfied in order, some needs are higher than others and it motivates people to fulfill the said needs incrementally, for example they can only begin to think about self-actualization if the individual has not been able to attain esteem needs such as the mastery of one’s profession. What is the relationship between arousal and behavior? Does this relationship impact performance and affect? A person’s behavior is said to be driven by a stimulus that is a person is aroused to act in response to the stimulus that aroused the behavior. Arousal is the state in which a person or organism is prepared for action. The brain signals the specific organs in the body to react to the stimulus, if the arousal is weak then the response may also be weak. In other cases, if the arousal is strong, then the reaction may also be strong. However, there are cases when prolonged arousal is detrimental to the body as it may result to heightened arousal which results to chronic stress. Behavior is the actions that an individual manifests in response to a stimulus. One’s behavior depends on the stimulus and the state of arousal of the individual. The relationship between arousal and behavior also affects performance and affect. For example, the level of performance of the individual can be increased by the state of arousal in the person. Arousal may come from several sources like the promise of reward or even punishment. At the same time, the individual’s performance may also become decreased because the person is not motivated which may translate to lower arousal state. Affect is also contingent on behavior and arousal. If the person likes what he/she is doing it would then motivate him/her to perform better. When a person desires the behavior and finds it meaningful and important, then that person would have positive feelings for that behavior and hence increase performance. On the other hand, if the person has negative feelings about the behavior then performance would also be affected. What are the long-term and short-term effects of stress on the body, brain, and behavior?   Stress is both a good and bad thing for the body, brain and behavior of man. Stress motivates the person to act and behave in ways that would lessen or eradicate the stress. Stress may come from an event, a person, a situation or even from a personal problem. Stress affects the individual by motivating them to act or confront the behavior but it is also possible that people would evade the stressor as a means of coping with stress. Short-term effects of stress are beneficial to the body but long-term stress is not.   Prolonged stress has many physiological effects; stress may bring the body heightened arousal which is manifested by increased heart rate, sweating, sleeplessness, nervousness and the like. The body can only take too much stress, and if the body is subjected to too much stress it may result to fatigue, sickness and certain illnesses such as cardiovascular diseases and the like. Stress can also wreak havoc to the person’s brain that is too much stress has been found to be the cause of post traumatic stress disorder which is a mental disorder and can lead to psychotic breaks. Due to very stressful situations or experiences that may result to trauma, the brain reacts to the stress to lessen it and hence tricks the brain into remembering only those events that are safe and provided a sense of security for the person. Prolonged stress can also cause behavioral symptoms such as erratic behavior, irrational thinking and low frustration tolerance. The natural response of the body to stress is to take control of it, but sometimes stress may be too much for the body. Reference   Weinberg, R. S. & Gould, D. (2007). Foundations of Sport and Exercise Psychology 4th ed. Champaign, IL: Humans Kinetics.

Pursuit of Happiness

The Pursuit of Happiness In the book, â€Å"You Learn by Living,† Eleanor Roosevelt notes: â€Å"Happiness is not a goal; it is a by-product†(Roosevelt 95). When one’s specific desire is fulfilled, feelings of happiness flourish. Therefore, happiness is the ultimate goal in life for many people in today’s society because their life revolves around desire. That said, everyone’s interpretation of happiness varies. Some may believe wealth and power will bring them happiness, while others might argue that beauty and popularity will keep them happy.Whatever the recipe of happiness may be, the product is universal—they all generate feelings of pleasure and satisfaction. Temporary pleasure and satisfaction, that is. What if the word â€Å"eternal† was inserted into the definition of happiness to say that it was a state of eternal well-being and contentment? How would one sought to pursue this form of happiness? At the start of Book One of The Consolation of Philosophy, Ancius Boethius, a learned official of the Roman Empire who awaits execution for unjust accusations, desolately rests in his jail cell, writing poetry and contemplating on life with the Muses of Poetry.He is soon interrupted by Philosophy, who appears to him in the form of a lovely woman that is â€Å"full of years, yet possesses a vivid color and undiminished vigor† (Boethius 2). As a physician treating a patient would, Lady Philosophy diagnoses Boethius with a serious illness, which she says she is here to cure, unlike the Muses she calls â€Å"hysterical sluts†(Boethius 2) who is only here to take Reason away from him. When asked to â€Å"discover his wounds†, Boethius begins to moan about the loss of good fortune: his wealth, his power, his friends, and even contact with his family.He goes on to complain that he is suffering unjustly in a state of complete innocence, blaming Fortune for taking away these goods. As for Lady Philoso phy, whether or not Boethius is a â€Å"victim of Fortune† (Boethius 4), as he calls himself, is simply not important. The fact that Boethius has fallen under Fortune's spell, and forgotten three important things: his true nature, the end and purpose of things, and the means by which the world is governed (Boethius, 10), seem to be the bigger issue since they are the main causes of his illness.Throughout all five books of The Consolations of Philosophy, in her intent to cure Boethius’ disease, Lady Philosophy corrects Boethius of the errors that caused his illness–the main error being his misconception of how happiness can be achieved. When told of Boethius’ sudden reversal of fortune, rather than feeling pity and empathy, Lady Philosophy scolds Boethius for mourning over tangible and earthly things like fame, wealth, and power. These â€Å"goods†, or rather â€Å"false goods† can deceive to bring happiness, but it fails to satisfy the true, eternal soul.Wealth and power were merely gifts from Fortune that temporarily visited him by the wheel of Fortune. Moreover, Lady Philosophy is able to prove that they are in fact false goods because they were taken away from Boethius; they did not belong to Boethius. Lady Philosophy tells Boethius, â€Å"Be not overcome by your misfortunes, for the gifts of fortune are fleeting and happiness is not to be found in temporal goods†(Boethius 21). The things that are thought to make us happy, wealth, honor, and power, have no actual value or power and therefore cannot truly make someone a happy person.Lady Philosophy further explains how these false goods only evoke feelings of negativity. Wealth only leads oneself to greed and further protection of himself, honor creates jealousy, and power is meaningless because it does not last. Lady Philosophy explains: â€Å"Why, the prefecture, which was once a great power, is now but an empty name†(Boethius 23). These lesser goods, which hold less power than mankind, cannot drive one to live a happy life; only a greater good that is more powerful than man possesses that power. This leads to the next question: How is true happiness achieved?In Book Two of The Consolation of Philosophy, Lady Philosophy thoroughly explains true happiness: â€Å"If I ask you whether there is anything more precious to you than your own self, you will say no. So if you are in possession of yourself you will possess something you would never wish to lose and something Fortune could never take away†(Boethius 23). She says that happiness can't consist in things governed by chance because true happiness cannot be taken away. She goes on to explain that nothing on earth can bring true happiness—not one that is eternal.The common belief of all mankind agrees that God, the supreme of the Heavens and the Earth is the highest good. True happiness comes from the desire for the perfect itself and the perfect Good—God. The refore, one can only attain true happiness through the pursuit of God through intellectual and spiritual means. On page 23 of Book Three, Lady Philosophy says: â€Å"Only by being like God, who is the highest good, can lasting happiness come to man. † Everyone desires happiness, and happiness is identical with the good, therefore God and true happiness is of neness. She also says that the good gain their reward automatically, since by being good, they attain the good, which is happiness. Furthermore, only our spirit and intellect can lead us to the true good—the true happiness of the soul, God. As a strong believer, and child of God, it is only sensible that I agree with Lady Philosophy on her reasoning that only one higher power offers true happiness. The all-powerful Creator of humankind motivates man to live a good, virtuous life under Him, which, according to Lady Philosophy defines true happiness.Seeking God, in many ways, is parallel to seeking true happiness. Th e bible, which quotes the words of God, in many cases, teaches the man in God to strive for the higher goods that make up true happiness and, to keep away from what are the evils of false happiness in not only religious terms, but also philosophical terms. In Psalms 37:4 of the New International Bible, it says â€Å"Delight yourself in the Lord and He will give you the desires of your heart. † The desires that the bible verse refers to are not casual wants that nature longs for, but innermost desires that satisfy the inner soul—the true goods.The bible disfavors certain desires, in which Lady Philosophy would consider â€Å"false goods† and the Bible refers to â€Å"lusts. † These desires are often described as cravings that long to satisfy physical appetite, like food, alcohol, sex, money, and pleasure. Once man rids himself of desire, he begins to be carefree, letting the mind be emotionally free, free of worry, confident, and at inner peace, reaching a state of happiness under God. Lastly, God rules the universe for the highest good, so man works to move toward that good according to their own will to be obedient towards the highest good, God.As I have begun to discuss above, I strongly believe that living a life for a higher power, rather than oneself, creates an optimistic state of mind, resulting in a more satisfied, happier person. Research shows that that religious people are happier and less stressed. Once one understands that the world is not governed by Fortune, but by a reasonable Creator, unhappiness becomes absent because he is agreeing to Divine Providence. Giving reason to everything that happens makes life less distressful.Rather than staying in a state of despair, only a person in God understands that suffering leads to the sanity of reason and therefore, with suffering, happiness will be awarded at the end. It can also be said that the person in God is not only happy, but also virtuous because being â€Å"goodâ⠂¬  consists of being virtuous. In relation to what Lady Philosophy defines as false happiness in The Consolation of Philosophy, someone who seems to have everything that most people desire, often times, suffers from severe depression. Marilyn Monroe is a great example.She had everything that many seem to think brings happiness—beauty, wealth, fame, sex appeal, and popularity—but she ended her life in suicide. It can be further argued that happiness consisting of anything other than the one God, cannot be everlasting. While these so-called â€Å"false goods† temporally satisfies one’s self, the one real true good, the Creator, provides consolation that is eternal. In comparison to lesser goods, faith is a consistent element of happiness and good health. In explaining happiness to Boethius, Lady Philosophy says, â€Å"Why, then, O mortal men, do you seek that happiness outside, which lies within yourselves? True happiness cannot be found through the sens es. Happiness comes from within one’s soul. It is not external. It is a by-product of an inner condition. It is not simply a temporary indulgence of pleasure. If one lives only for personal happiness, he will probably never find it. As American social writer and philosopher, Eric Hoffer said, â€Å"The search for happiness is one of the chief sources of unhappiness. † Getting rid of the longing for false goods, or evil desires, is the first step of achieving true happiness—one that will last forever!

The Cuban Missile Crisis Essays

The Cuban Missile Crisis Essays The Cuban Missile Crisis Essay The Cuban Missile Crisis Essay 1:) President Kennedys reaction to the photographs would be much like anyone else in the USA: shocking. He wakes up from a nights sleep to find that Cuba had made bases containing missiles and atomic weapons right under his nose. The missile once launched could easily destroy cities and towns across America; the furthest reaching parts of Canada. Once more the increase in Soviet cargo ships heading to Cuba made the Soviets suspects. Kennedy must have felt very scared. The fate of the world could have lied in this mans hands. Such a little country with so much power, this could not go on. America was very vulnerable at this stage, which was probably why Kennedy was so scared. President Kennedy said,we were facing great trouble, in source A. this shows he knew that nothing god could come of it, and there could be something very bad happening. Within a few minutes of these missiles being fired, it could have killed 80,000,000 American citizens. President Kennedy had every reason to be worried. 2:) I feel that President Kennedy decided to blockade Cuba because there were no other clever choices, and a blockade would mean slowing down the chances of war. He could bomb Cuba, and destroy their weapons, but the Soviets they would ship in more, and then retaliate, then a world war would break out, and other countries would have been in uproar that America picked on such a little country. He could have assassinated Castro, but if he did a new leader would come into power hungry for revenge. If he invaded Cuba, thousands upon thousands of his soldiers would perish in vain. There were no other options. If the US did blockade Cuba, at least it could ensure no more offensive weapons could have been transported in. Every other way had some sort of drawback, except the blockade. 3:) (i) The reasons differ greatly. Source E is putting its position to President Kennedy.The American side has conducted an unr

Eastern vs. Western Architecture essays

Eastern vs. Western Architecture essays Architecture has many unique characteristics as compared to the vast body of styles of art. Architecture must be functional and contend with difficult engineering challenges as well as an artistic statement. Even within the boundaries of architecture, it is obvious that the styles approached in creating the magnificent buildings seen in everyday life vary greatly. Difference in style is obvious when comparing the works of the Ancient Greek culture and those of the Islands of Japan. Both cultures have contributed greatly to the science and art of architecture, each in their own unique styles. The two contrast greatly, yet have some artistic similarities making each impressive according to yesterdays, and todays standards. The characteristics in architecture developed by the Greeks are considered among the greatest achievements in Western Society. The Greek style of architecture combines both simplicity and grandeur to create magnificent structures that are world renowned and have continuously influenced the latter day architecture of Western Society. There are many characteristics in the architecture of Greek temples that separate the Greek era from of the Japanese Shinto shrines. To fully comprehend Greek temple architecture, one must understand the basis of the Greek state of mind. Ancient Greek culture thought very highly of man. Greek philosophers believed that nature to served mankind and that man was second only to humanistic Greek gods. The Greeks built temples as monuments to the deities and were designed in attempt to conquer nature much like the gods; last for an eternity. An excellent example of a Greek temple is the Parthenon located on the Acropolis in Athens, Greece. The Parthen on was built to honor the goddess Athena. The Parthenon is a regular but articulate building; although it is a stoa it is perceived more or less as a sculpture or monument rather than a place of shelter. Because the Greek culture was...

Theory of Ritualism by Robert Merton

Theory of Ritualism by Robert Merton Ritualism is a concept developed by American sociologist Robert K. Merton as a part of his structural strain theory. It refers to the common practice of going through the motions of daily life even though one does not accept the goals or values that align with those practices. Ritualism as a Response to Structural Strain Merton, an important figure in early American sociology, created what is considered to be one of the most important theories of deviance within the discipline. Mertons structural strain theory states that people experience tension when a society does not provide adequate and approved means for achieving culturally valued goals. In Mertons view, people either accept these conditions and go along with them, or they challenge them in some way, which means they think or act in ways that appear deviant from cultural norms. Structural strain theory accounts for five responses to such strain, of which ritualism is one. Other responses include conformity, which involves continual acceptance of the goals of the society and continued participation in the approved means through which one is supposed to achieve them. Innovation involves accepting the goals but rejecting the means and creating new means. Retreatism refers to rejection of both the goals and the means, and rebellion occurs when individuals reject both and then create new goals and means to pursue. According to Mertons theory, ritualism occurs when a person rejects the normative goals of their society but nonetheless continues to participate in the means of attaining them. This response involves deviance in the form of rejecting the normative goals of society but is not deviant in practice because the person continues to act in a way that is in line with pursuing those goals. One common example of ritualism is when people do not embrace the goal of getting ahead in society by doing well in ones career and earning as much money as possible. Many have often thought of this as the American Dream, as did Merton when he created his theory of structural strain. In contemporary American society, many have become aware that stark economic inequality is the norm, that most people do not actually experience social mobility in their lives, and that most money is made and controlled by a very tiny minority of wealthy individuals. Those who see and understand this economic aspect of reality, and those who simply do not value economic success but frame success in other ways, will reject the goal of climbing the economic ladder. Yet, most will still engage in the behaviors that are meant to achieve this goal. Most will spend most of their time at work, away from their families and friends, and may even still attempt to gain status and increased salary within their professions, despite the fact that they reject the end goal. They go through the motions of what is expected perhaps because they know that it is normal and expected, because they do not know what else to do with themselves, or because they have no hope or expectation of change within society. Ultimately, though ritualism stems from discontent with the values and goals of society, it works to maintain the status quo by keeping normal, everyday practices and behaviors in place. If you think about it for a moment, there are probably at least a few ways in which you engage in ritualism in your life. Other Forms of Ritualism The form of ritualism that Merton described in his structural strain theory describes behavior among individuals, but sociologists have identified other forms of ritualism too. For example, sociologists also recognize political ritualism, which occurs when people participate in a political system by voting despite the fact that they believe that the system is broken and cannot actually achieve its goals. Ritualism is common within bureaucracies, wherein rigid rules and practices are observed by members of the organization, even though doing so is often counter to their goals. Sociologists call this bureaucratic ritualism.

Sacred Words

Sacred Words Sacred Words Sacred Words By Mark Nichol The words featured in this post have a word in common: the Latin adjective sacer, meaning â€Å"holy.† The word’s direct descendant is sacred. Other terms include sacrament, which describes a religious observance or rite, and sacerdotal, which refers to things that pertain to a priest or the priesthood. A sacristy is a room where sacred objects are kept and where priests dress for services; a sacristan is a person in charge of the room and its contents. (Sexton, by way of the Anglo-French segrestein, is derived from the same Latin precursor as sacristan but refers more broadly to a church caretaker.) Sacrilege originally referred to stealing something sacred but later came to refer as well to any seriously irreverent act, although it is sometimes used to facetiously allude to something that merely mocks convention or tradition; the adjectival form is sacrilegious (which, despite looking and sounding similar to religious, is unrelated to that word). Sacrifice, from the Latin words sacra (â€Å"holy rites†) and facere (â€Å"perform†), originally meant just that but later referred to killing someone or something as an offering to a deity. In use as both a noun and a verb, it also applies in nonreligious contexts to destroying something or giving it up. In baseball, a sacrifice fly or hit occurs when a batter accidentally or deliberately hits the ball and is called or forced out but by doing so enables a teammate already on base to advance. To consecrate is to devote, or make holy; an act of doing so is consecration. To desecrate is to damage or destroy something sacred; desecration is such an act. To execrate, by contrast, is to curse, and the noun is execration. The adjective execrable originally meant â€Å"fit to be cursed,† but the modern sense is of something detestable or wretched. The rare term obsecration means â€Å"beseech† or â€Å"implore† (and is unrelated to the noun obsequy, meaning â€Å"funeral rites,† and the adjective obsequious, which means â€Å"overly compliant†). The anatomical term sacrum and its adjectival form sacral, both referring to the bone at the base of the spine, originate from the Latin term os sacrum (â€Å"sacred bone†). Competing theories for the significance of the term are that the part of the body in which it is located was used in sacrifices and that because the Greek term from which os sacrum is derived is hieron osteon, and hieron also means â€Å"strong,† the meaning is â€Å"strong bone.† (In anthropology, the adjectival form means â€Å"pertaining to religious rites.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Compared "to" or Compared "with"?Does "Mr" Take a Period?30 Words Invented by Shakespeare

Ku Klux Klan Essay Example | Topics and Well Written Essays - 750 words

Ku Klux Klan - Essay Example different Klan, a morally upright and falsely accused organization/movement, yet both articles evidently reveal some ugly truths about the American society in the past, which keeps on haunting the American society until today – that the emancipation of African Americans from slavery after the American Civil War did not in the same way emancipated American culture from color bias, rather, it did reveal the profundity of hatred history did permeate among men due to color. The article â€Å"The Golden Era of Indiana (1900-1941)† has typically depicted the Ku Klux Klan as an ugly organization originating in the South after the fall of the Confederate government, which goal has always been white supremacy directed not only against African-Americans but even against other minority groups. It has depicted the Klan almost as a cult of white supremacy (specifically, White Caucasian) perceiving itself a defender of the white way of life, which to the Klan is the absolute way of life, that it sees being threatened by the North’s anti-slavery campaign crystallized in Lincoln’s Emancipation Proclamation of 1863 (America’s Reconstruction, 2003) – an act to stop black slavery, that the Klan’s tools of intimidation such as lynching, shooting, stabbing and whipping were to the Klan nothing but a heroic act. Such deep hatred of the Klan against Blacks and Black sympathizers was evidently carried out by its membership, which was mainly composed of the defeated Confederate Army – the army which had been defeated and disenfranchised by the Blacks whose deep desire for freedom had been cunningly used by the North (Union) (Ibid), and was categorically expressed in the Klan’s defined threefold focus: (1) striking back at the federal reconstruction government, which war’s aim had become the emancipation of the Blacks from slavery – the economic base of the South, (2) bringing the Black – who many southerners believed were being empowered by the North (Union) to take

Management - Compensation Methods Essay Example | Topics and Well Written Essays - 750 words

Management - Compensation Methods - Essay Example In this paper, we will discuss some major compensation methods/employee benefit programs, which a company can use to improve employee performance. Types of Compensation According to Menguc and Barker (2003), use of compensation plans influences all dimensions of organizational performance. Companies use different types of compensations to increase employee motivation. Some major types of compensation include bonuses, free meals, housing allowance, health insurance, company car, travel allowance, free patrol, promotion based on performance base pay, overtime pay, and commissions. In some companies, the compensations like bonuses and commissions are associated with the job responsibilities of the employees. Some jobs are of very difficult nature, so the companies put some rewards for the people associated with those jobs in form of bonuses in order to encourage them and make them dedicated to their jobs. Companies categorize different types of compensations into short-term and long-ter m programs. Mazin and Smith (2004) asserts, â€Å"Short-term programs are usually based on cash payments, while long-term incentives typically involve stock† (p.113). Short-term rewards include cash and stock bonuses, which a company gives to the employees when they achieve short-term goals, such as, increase in the company’s revenue. ... The basic purpose of short-term compensation programs is to increase employees’ performance and productivity over a specific time. Long-term rewards, on the other hand, are such rewards that a company gives to its employees when they increase the company stock’s value in the market. The stock value increases when a company maintains its product standard and quality for a long time. Good quality of products generates higher levels of productivity and revenues, which result in increasing the stock value of the company. Companies reserve long-term rewards usually for the employees who are at managerial posts. Calvin (2001, p.119) asserts, â€Å"In established firms, long-term incentives, such as stock options, are reserved for senior salespeople, national account managers, and sales managers†. Commissions and bonuses are two of the most useful types of compensations because they attract a large number of employees towards the companies, which offers such compensatio ns to the employees. Commission is a form of compensation that a company gives to its employees on achieving some targets. Commissions and bonuses play a key role in retaining talented and skilled employees for a company. Increase in salaries is also one of the most effective ways to retain key employees of a company. Employees do not want to leave the job when their companies reward them in terms of increase in their salaries. Compensation programs not only make employees work hard to achieve the incentives but also make the company achieve higher levels of profitability and productivity. Apart from increase in salaries, some other types of rewards also play a good role in increasing employee motivation. These rewards include foreign trip of

Father Junipero Serra's view on The Ohlone Way Essay

Father Junipero Serra's view on The Ohlone Way - Essay Example . Therefore, I humbly request Your Excellency to treat my Report with utmost secrecy. The name of the book is The Ohlone Way : Life in the San Francisco- Montrrey Bay Area .The authors are Malcolm Margolin, and Michael Harney The latter has also illustrated the book , which is a slim volume of only 174 pages divided into four parts. The authors start by giving the various Indian tribes such as Sioux, the Novajo and others a single name â€Å"Ohlone† The first part of the volume is dedicated to describing the Bay area as we know it now. Without thanking or mentioning our Savior even once, they describe a land of plenty.. The plentiful animal and aquatic life of the area seems to have vanished. at the time the book is written ,two hundred years hence. They write with regret about the wild geese and ducks which are so abundant now that they rise with a noise of thunder at a gunshot. About the grizzly bears, which our Spanish people catch for use in the reprehensible practice of Bear-and –Bull fight they say, â€Å"Today there is not a single grizzly left in all of California† (p.8) Their writings show a sympathy for wild animals, birds and aquatic animals which have been created by the Almighty God solely to serve man in his quest for salvation. More than the animals, it is the life of the savages whom the authors call â€Å"Ohlones† which shocks one. The Ohlones , as we already know, are a depraved people, who commit the cardinal sin of worshipping spirits of animals. According to the authors, â€Å"But their intimate knowledge of animals did not lead to conquest, nor familiarity breed contempt.† The Ohlones sing and dance at all times, living a life of pleasure, forgetting the next world which awaits them. .Instead of suffering for the sake of the Lord, they enjoy themselves in this world, without a care for the other world. The authors of the book are corrupted by the Devil. Although they have good,

LAN Networks Essay Example | Topics and Well Written Essays - 500 words

LAN Networks - Essay Example According to Cache et al., some of the features, in terms of contrast purposes, are problematic due to the lack of a standardized criteria for comparison, such as the security needs of the transmission media format. They include factors such the different type of costs (purchase, maintenance and installation) and the security needs of the medium. This is because there are different types of security threats and each medium of transmission is susceptible to different risks. Some security threats pertain to the mode of intrusion detection or authentication and verification (Cache, J., & Liu, V. 2007). According to White, in terms of data transmission speed from the highest to the lowest with regards to fiber optic cable, twisted pair, satellite, coaxial cable and microwave, they are as listed below:- As an expert, I would advise the entrepreneur wishing to institute a global satellite radio framework in his business to purchase not less than two satellites (GEO). The GEO satellites would then be suspended in a strategic location to ensure adequate connection and data transmission. In addition, the strategic location will ensure that signals transmitted from the satellites are received by the radio satellite. If placed strategically, frequency the transmission frequency will be around 20 GHz and the satellite will orbit almost exponentially if there are no mechanical problems. The most appropriate analogy for a synchronous connection and how it functions is a lift and how it halts in each floor to allow people to enter or exit from the ground floor to the top most floor. Just like a lift, a synchronous connection has a large information amount (passengers entering the lift) in addition to the required data (passengers already in the lift). If the lift has fourteen floors, then the first six floors represent the input messages while the last eight floors are set aside for data